I started on Triathlons a few years ago with an Adamo Attack. I upgraded a couple of years ago to a PM1.0 I love this saddle and rode it for Ironman Hamburg 2021 and Ironman Kalmar 2022. I recently had a warranty-related problem with the saddle and contacted ISM. Within minutes I had a response and a solution and in three days I had a replacement saddle with me in the UK. Stunning Customer Services! Whilst waiting for the replacement I tried a different saddle in a similar price range which was an entirely different and unsatisfactory experience. I am now ISM for life!